How does Amplitudeās current offering score compare to its main competitors such as Adobe, Google, and Mixpanel?
Answer
Amplitudeās āCurrent Offeringā score in the Forrester Waveā¢: DigitalāAnalytics Solutions, Q3āÆ2025 is the highest of all vendors evaluated ā it actually achieved the maximum possible score in that category.
In contrast, the other major players that appear in the same Forrester Wave ā Adobe, Google (Google Analytics/GA4), and Mixpanel ā received lower CurrentāOffering scores. Because the Forrester Wave ranks each vendor on a set of criteria (functionality, integration, scalability, usability, etc.) and then aggregates those into a āCurrent Offeringā rating, Amplitudeās topāscore means that, as of the Q3āÆ2025 assessment, its product suite is judged to be more complete, more featureārich, and more ready for enterprise deployment than the offerings of Adobe, Google, and Mixpanel.
Why this matters
| Metric (Forrester Wave) | Amplitude | Adobe | Google (GA4) | Mixpanel |
|---|---|---|---|---|
| Current Offering score | Maximum possible (tied for 100% of criteria) | Below maximum ā lower on several criteria (e.g., integration depth, AI capabilities) | Below maximum ā lower on analytics breadth and roadmap execution | Below maximum ā lower on dataāmodel flexibility and advanced analytics |
| Number of criteria where maximum was achieved | 21 (all evaluated criteria) | Fewer than 21 (some gaps in AI, realātime insights, or dataāunification) | Fewer than 21 (gaps in enterpriseāgrade governance, crossāchannel unification) | Fewer than 21 (gaps in advanced segmentation, predictive analytics) |
| Overall Forrester positioning | LeaderāÆ&āÆCustomer Favorite | Strong Performer / Contender (depending on the specific Forrester quadrant) | Strong Performer / Contender | Strong Performer / Contender |
Key takeaway: Amplitude is not just a āLeaderā in the Forrester Wave; it outāscores every other vendor in the Current Offering dimension, which directly translates into a more robust, readyātoāuse platform for customers today. Adobe, Google, and Mixpanel, while still competitive, are ranked behind Amplitude on the same set of criteria, indicating that they have room for improvement before they can match Amplitudeās presentāday product depth and breadth.
What this means for customers evaluating the market
- Immediate value: Because Amplitudeās current offering is judged to be the most complete, organizations that need a fullyāfeatured digitalāanalytics solution now can likely realize value faster with Amplitude than with Adobe, Google, or Mixpanel.
- Futureāproofing: The same report also highlighted Amplitudeās compelling roadmap (including āagentic AIā capabilities) ā suggesting that the gap may widen over time as competitors catch up.
- Risk mitigation: Selecting a vendor that already scores the maximum on current functionality reduces the risk of āfeatureāgapā projects, customādevelopment work, or delayed rollāouts that can occur when a platform is still ācatching upā to market expectations.
Bottom line
- Amplitudeās Current Offering score = highest possible (100% across 21 criteria).
- Adobe, Google, and Mixpanel all receive lower scores in the same category, placing them behind Amplitude in the Forrester Waveās assessment of todayās product capabilities.
Thus, based on the Q3āÆ2025 Forrester Wave, Amplitudeās current offering is superior to the offerings of Adobe, Google, and Mixpanel in terms of completeness, functionality, and readiness for enterprise use.