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American Eagle and Tru Kolors by Travis Kelce Debut Limited-Edition Collaboration

Sentiment:Positive (70)

Summary

NEW YORK--(BUSINESS WIRE)--American Eagle Outfitters, Inc. (NYSE: AEO) today announced the American Eagle brand’s launch of AE x Tru Kolors by Travis Kelce, a limited-edition product collaboration with Tru Kolors—Kelce’s sportswear and lifestyle brand built on connection and self-expression. More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture—pairing the #1 jeans brand for Gen Z with one of the most recognizable faces in football and entertainment.

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Article published on August 27, 2025 by businesswire