Lumen Technologies Scales B2B Personalization with Generative AI Innovations in Adobe GenStudio

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across their organization, shortening the time it takes to deliver personalized business-to-business (B2B) marketing campaigns. Engaging B2B decision makers, who influence major technology investments in their organizations, requires interactions that are highly tailored to their industry, persona and stage i