Cannes Lions 2025: Adobe Unites Creativity, Marketing and AI to Accelerate Customer Experience Orchestration

CANNES, France--(BUSINESS WIRE)--Today at Cannes Lions, Adobe (Nasdaq:ADBE) unveiled a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO)—fusing creativity, marketing and AI to deliver intelligent, scalable and connected customer experiences. CXO is the evolution of Customer Experience Management, fulfilling the promise of personalization at scale by combining the creation and development of seamless customer experiences across all touchpoints and cha