branding

WASHINGTON--(BUSINESS WIRE)--[solidcore], the high-intensity, low-impact strength training brand known for its signature reformer-based workout, today unveiled its national brand campaign, “Get Obsessed,” its first-ever celebrity collaboration and boldest creative platform to date. Starring and co-created by Ego Nwodim, the celebrated comedian, actress, and writer, the campaign captures the deep devotion of [solidcore]’s client community and honors obsession as a fearless anthem of pride and se

(SQ) DISTRIBUTED-WORK-MODEL/OAKLAND, CA--(BUSINESS WIRE)--Today, Square unveiled a refreshed brand identity, tagline, and national campaign centered on one clear promise: See You in the Neighborhood. Inspired by the belief that thriving local businesses create thriving neighborhoods, the campaign highlights Square’s deep commitment to helping sellers become beloved neighborhood staples — from new ventures to iconic institutions. When local businesses succeed, so do the communities around them — Squa

GREENVILLE, N.C., Sept. 11, 2025 /PRNewswire/ -- The former Founder and CEO of Grover Gaming has officially launched a new brand in land-based gaming. Named by combining the names of his daughters, Valicy Gaming was unveiled during a recent company launch party held in Greenville, North...

SAN DIEGO, Sept. 10, 2025 /PRNewswire/ -- InnoVision Marketing Group (IMG), the award-winning agency known for its fearless, results-driven approach to marketing and advertising, is proud to debut a new visual identity and state-of-the-art website, signaling a new era for the agency in an...

(NYSE:GCO) NASHVILLE, Tenn.--(BUSINESS WIRE)--Journeys is turning up the volume on self-expression with a modern reimagining of New Radicals’ iconic anthem “You Get What You Give,” starring genre-bending artist Gus Dapperton in a throwback-meets-future shopping mall music video. The reimagined track sets the stage for Journeys’ new brand platform, Life on Loud — an open invitation for the next generation to step into their style unapologetically, embracing individuality and creative freedom. Rooted in Jou

LAS VEGAS--(BUSINESS WIRE)--Liven, a fast-growing product company that builds a self-discovery companion app with over 1M global users, has announced a strategic rebrand, marking its evolution from a self-help toolkit into a context-aware, emotionally intelligent assistant for self-discovery. The move comes as the $5 trillion global wellness market shifts toward personalized, data-driven solutions. Current market offerings often split between quick-relief meditation apps and high-barrier online

NEW YORK--(BUSINESS WIRE)--RealSelf, the leading destination for aesthetics insights and expert reviews, is launching its boldest transformation yet with a dramatic brand overhaul. This full-scale transformation, the most significant in the brand’s history, introduces a new visual identity, a redesigned user experience, and a sharpened mission that reflects both the evolution of RealSelf and the rapidly shifting beauty landscape. As part of this strategic overhaul, RealSelf is transitioning fro

TOKYO--(BUSINESS WIRE)-- #condiments--Kewpie Corporation will run a Times Square ad for about a month, starting September 8, to celebrate the 100th anniversary of its mayonnaise in Japan.

(NYSE:GIS) MINNEAPOLIS--(BUSINESS WIRE)--Wheaties announced today that its newest legendary orange box will feature Philadelphia quarterback and champion Jalen Hurts. From being a hometown hero to Big Game stand-out, Hurts exemplifies what it means to be a Wheaties Champion, uplifting his team and strengthening his community through service, youth mentorship and support for Philadelphia schools. "Wheaties was a staple in my childhood,” said Hurts. "To go from grabbing a bowl of Wheaties and following the

(NYSE:IBM) New brand campaign features voice of seven-time Formula 1 World Champion and Scuderia Ferrari HP driver Lewis Hamilton in television spots ARMONK, N.Y., Sept. 3, 2025 /PRNewswire/ -- IBM (NYSE: IBM) today launched its newest brand campaign, "Let's create smarter business." Designed for...

NASHVILLE, Tenn., Sept. 2, 2025 /PRNewswire/ -- After four years as one of Nashville's premier Pilates destinations, Studio Pilates Nashville is embracing a bold new chapter with a name, look, and mission that reflects its evolution: SOMOS Pilates Nashville. The rebrand marks more than a...

SEBASTOPOL, Calif. , Sept. 2, 2025 /PRNewswire/ -- Bachan's, the original Japanese barbecue sauce, announced today a brand refresh, including a refreshed visual identity and packaging redesign giving its brand name and iconic octopus mascot—affectionately known as "Octo"—center stage....

MIDLAND, Texas, Sept. 2, 2025 /PRNewswire/ -- WTG Downstream, LLC, formerly doing business as West Texas Gas, announced today the official launch of its new brand identity, WTG Energy (WTG). The evolution reflects the company's ongoing commitment to dependable energy infrastructure, local...

THE WOODLANDS, Texas--(BUSINESS WIRE)--Trecora, a leading provider of phosphorus pentasulfide (P2S5), announced today that all products within its P2S5 line have been branded under the unified TRECOR™ trademark as part of Trecora’s broader effort to streamline branding across its portfolio. There will be no resulting changes to the formulations or product performance as a result of this branding update with further specifics provided directly to customers. “We are very excited to carry out this

THE WOODLANDS, Texas--(BUSINESS WIRE)--Trecora, a leading provider of specialty waxes, announced today that all products within its specialty wax portfolio will now be branded under the unified TRECWAX™ trademark as part of the company’s broader effort to streamline branding across its product lines. Trecora’s wax additive, L-CRYSTA™ will be marketed under the brand L-CRYSTA™ 100. There will be no resulting changes to the formulations or product performance as a result of this branding update w

The tennis trailblazer will showcase the product's high‑performance and planet‑positive mission on and off the court in a global 'Champions of Change' brand campaign NEW YORK, Sept. 2, 2025 /PRNewswire/ -- Wild, the leading sustainable personal care brand on a mission to eliminate...

Brand to highlight Hair Growth Accelerator line through giveaways, livestreams and a hair donation drive supporting Wigs For Kids BOSTON, Sept. 1, 2025 /PRNewswire/ -- Force Factor, one of TikTok Shop's fastest-growing health and wellness brands, announced its upcoming Super Brand Day...

SEOUL, South Korea--(BUSINESS WIRE)-- #Abib--Korean beauty brand Abib has appointed CHA EUN-WOO, actor and singer, as its new Global Ambassador.

The aircraft maintenance company announced its new mascot based on local folklore at an event at Rider Jet Center's restaurant, The Grille at Runways. HAGERSTOWN, Md., Aug. 28, 2025 /PRNewswire/ -- South Mountain Aviation, an aircraft maintenance and avionics company, has announced a...

Organization Debuts New Brand and Campaign Focused on Rallying Patients: "We're all about blood cancer. So people with blood cancer can be about everything else." Suleika Jaouad— Emmy award–winning journalist, author, artist, and advocate— joins Blood Cancer United in sharing the message...