Vionic Names Gabby Reece as First-Ever Well-Being Ambassador
ST. LOUIS--(BUSINESS WIRE)--Vionic, the footwear brand rooted in biomechanics and the science of movement and a lead brand in the Caleres (NYSE: CAL) portfolio, introduces its first-ever well-being...
Will the partnership with Gabby Reece attract a new customer demographic (e.g., health‑focused consumers) and how can that be quantified?
What is the anticipated impact on inventory levels, product SKU adjustments, or new product launches tied to the ambassador campaign?
How will the well‑being ambassador initiative be reflected in the company's upcoming earnings guidance or forecasts?
Symbol:
CAL
25 days ago